Understanding Changes Everything

strategy minded

Understanding Changes EverythingApproximately 1 in 5 Newfoundlanders and Labradorians will struggle with mental health or addictions each year. Stigma causes many of them not to seek help and also deeply affects every facet of their life from education and employment opportunities to friends, family and loved ones. The provincial Department of Health and Community Services has just launched a three year campaign to combat stigma and open up the conversation around mental health and addictions.

This issue was already gaining momentum when we began our work. We wanted to build on the success of campaigns like Bell Let’s Talk and continue the conversation. The facts are staggering:

  • 1 in 5 of us will experience mental health or addictions issues in our lifetime. So if you’re not directly affected, someone you know is. This affects everyone.
  • Stigma kills. Compassion heals. That’s a fact. Stigma causes people to suffer in silence, sometimes with tragic ends.
  • Mental…

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